For this to happen you don’t need to figure out some slick sales script, you don’t need to handle their objections, you don’t need to learn the six magic steps of influence! What you need to do is know your stuff, know their needs, and place you and your ideas into the conversation so that they click.
This is the same whether you are talking to people outside your organization or to internal staff. Whether you are talking to a large crowd or one to one, you need to make it easier for them to want to listen to your ideas. That is what clicking is all about.
As we have seen, traditional selling techniques are increasingly tired, outdated, and lack rapport with most of today’s clients. Our observation is that they are predominantly comprised of common tricks that are used to sell and convince people to buy.