At Superior Sales, we are helping many leading companies like Schweppes’s and Vodafone overcome these obstacles by building Activation capabilities within and across Commercial teams. We build programmes leveraging all the core drivers of capability – organisation, people, process and culture, not just skills. Refer to our white paper at http://www.superiorsales.com.au/storytelling/whitepaper/
When this model is applied to Activation, a critical first step is helping organisations embed an integrated activation planning process. One that delivers value for consumers, shoppers, customers and brand owners alike. That value is derived from insights gained across the purchase journey. This in turn guides strategy and channel choice.
But great process alone does not equal great results. That’s why we build learning programmes where Sales & Marketing teams do collaborative action planning together on live brand projects, building skills and applying them in real time.