These activities not only need to occur across touch points for a single brand, but, form the point of view of a customer and our sales-force, must also be well coordinated across all brands, channels and regions. We will fail if we put too many activities into any one channel, or overload our sales force in a particular region. Both channel and brand plans need to be developed in an aligned and integrated way. The Calendar in Integrated Activity Planning helps us see the complexities and make the trade-offs needed. Here we can see all our planned activities across brands, channels and regions on one calendar. This makes it easy to adjust the planned activities where we see too much overlap or where there are gaps. Getting this calendar right in the Integrated Activity Planning step sets us up for smooth execution of our activities in-market. This leads us to execute the right things, in the right places at the right time. And enables us to effectively prepare and train our sales force to deliver the plan.