When you have done the groundwork in the before stage, you’re ready to move to the during stage (aka courtship), and begin the recruitment process. This kicks off with Source. When sourcing candidates you have three options available to you. You can go to your network, you can advertise the role yourself, or you can go through a recruitment agency (or a combination of all three). The first place to start is your professional network. Networking involves approaching suitable candidates that you know of directly, as well as approaching people that may know potential candidates. Your staff, customers and suppliers are often the best referral sources for quality candidates.
In our experience, networking will get you quality candidates, but not quantity. In most recruitment campaigns, you will need to cast your net wider in order to capture more candidates to interview. This involves either advertising the role itself, or using a recruiting agency. Our preference is to advertise rather than go through an agency. Most agencies use the ‘pay for placement’ model, which means they only get paid if they actually make a placement. This can create a conflict of interest in which the agent is motivated to make a placement no matter what, regardless of the candidate’s suitability.