If you are living in Victoria, you will awake today knowing you have a public holiday due to the upcoming Grand Final. One of the stories of this event is how resolute Collingwood’s coach Nathan Buckley has been in face of the many who called for his sacking only 12 months ago. Without his CONVICTION, we may not have had the ‘clash of the birds’ this weekend.
Last week we looked at how without CONVICTION the sales process is one where salespeople do not want to sell. Why is this so? They find the sales process itself too mechanical, too manipulative and too alienating for both themselves as salespeople and for their customers. They often feel that they are being too pushy, that they feel compelled to go out there and get the sales results not because they have true conviction in the value of their offerings or the integrity of their intent, but rather because they are compelled to do so because of financial pressures – their own financial pressures or those placed on them by the organization.
Someone who feels compelled to sell will always be outperformed by someone who is committed to sell. To be committed you have to have conviction in what you are doing, in yourself and in your product or service.