“In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people’s perspectives…”
We have recently returned from a Sales Conference where we had the opportunity to meet with many existing and prospective new clients. During the varied conversations, there was a consistent theme that regularly cropped up about how best to serve the customer. It was the need to get Marketing and Sales working more effectively together to develop, activate and amplify plans locally. There was a strong sense that in today’s dynamic and digitally enabled market the traditional cross-functional, often siloed, ways of working are significant barriers to growth. Of course this goes beyond joining up just Marketing and Sales, but these two functions, so close to the end-users and their influencers, are critical.
In our white paper we have talked about the need to get Marketing and Sales working in a more joined-up way to design and activate the customer experience.