Storyteller Process Model
Disruptive Storytelling has four modules:
We follow a six-step process for each module (refer to the Innovation module above). It is important to note that the genesis of any corporate storytelling is knowing one self and the role you play in business, strategy and innovation pursuits.
Understanding the six steps will help you create galvanising moments that shape how your participants experience the journey and sustain their energy so you arrive at achieving your dream.
As a Storyteller you need to hone your ability to communicate in a way that galvanises hearst and minds at critical junctures, such as when they first launch an idea or celebrate its completion. But the real trick is to sustain the interest and commitment of the participants over the long haul with an ongoing stream of meaningful and timely communications.
To foster hope, you must articulate the nature of the journey, what you’re undertaking together, and your vision of the destination with as much clarity and certainty as possible to inspire your team to commit.
- Building Corporate Stories
- Building Brand Stories
- Presentation Excellence (Proposals to board, leadership teams, customers)
- Brand Plans brought to life
- Embedding Business Storytelling
- Sales & Marketing Alignment
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