Personal disruption flourishes when you are learning. You are feeling the effects of dopamine, a neurotransmitter in your brain that makes you feel good. It is an office dweller’s version of thrill seeking. David Freeman got his ‘aha’ in a yoga class in New York and combined with his passion for health & wellbeing parlayed this into an amazingly successful start up – H2CoCo. Here are the secrets of a true entrepreneur.

I think it’s about the risk and reward and not being shy to take risks. I think business is all about taking risks. Obviously, as you get bigger in a business, and you get more well established, you take more calculated risks. But when you’re young, innovative and determined to make a difference and introduce something new into a category, it’s about taking those risks and digging deep to understand the category or understand the opportunities. As you get bigger in business, that’s when you can start to take more calculated risks. That’s one of the major differences between H2coco and & major beverage company…they’ve got layers and layers of hierarchy.

David Freeman

So many great takeaways from this conversation. Listen to the episode in the player below, or download and enjoy it on iTunes. If you’re so inclined, please leave us a review!