Starting something new means taking a risk. But in our society, the word ‘risk’ has assumed mostly negative connotations. When someone tells us ‘that’s risky,’ most of us have a visceral, fearful reaction. This did not perturb Drew Bilbe who with his business partner Troy Douglas went ‘all in’ in the burgeoning area of wellness drinks with the launch of Nexba. Hear this fascinating tale of courage and taking on the ‘big end of town’.