Execution requires disruption
I think you’ve got to attack it on all different fronts, you’ve got to look at how to get people to keep consuming cola or, or soft drinks, maybe not in the same volumes, but maybe in different occasions, or different packages at the same time as entering into the new categories that are growing. So, another good example would be we our launch of Coke Zero, which would have been the biggest launch of my career. We tackled the execution in military style to transition people out of drinking sugared Coke into a non-sugared variety. Diet Coke had been launched 10 years earlier and was mainly female skewed. So, this was more of a male focus drink. Overnight it was everywhere.